Lassie Natural Way (Dry)

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Rating: ★★★☆☆

Review May Not Be Current
See “Special Alert” Below

Lassie Natural Way Dry Dog Food receives the Advisor’s mid-tier rating of 3 stars.

The Lassie Natural Way product line includes four dry dog foods. Although each formulation appears to be designed for a specific life stage, we found no AAFCO nutritional profile recommendations for these dog foods on the product website. So, it’s impossible for us to report life stage targets for these recipes.

The following is a list of recipes available at the time of this review.

  • Lassie Natural Way Adult Lamb Meal and Rice
  • Lassie Natural Way Puppy Lamb Meal and Rice
  • Lassie Natural Way Senior Dog Chicken Meal and Rice
  • Lassie Natural Way Adult Chicken Meal, Rice and Oatmeal

Lassie Natural Way Adult Chicken Meal, Rice and Oatmeal was selected to represent the other products in the line for this review.

Lassie Natural Way Adult Chicken Meal, Rice & Oatmeal

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 23% | Fat = 13% | Carbs = 55%

Ingredients: Chicken meal, rice flour, ground rice, rice bran, poultry fat (preserved with mixed tocopherols), oatmeal, canola oil (preserved with mixed tocopherols), natural flavors, dried beet pulp, flaxseed, potassium chloride, salt, dried egg product, glucosamine hydrochloride, chondroitin sulfate, vitamins: choline chloride, vitamin A supplement, vitamin E supplement, ascorbic acid (source of vitamin C), vitamin D3 supplement, calcium pantothenate, thiamine mononitrate (source of vitamin B1), pyridoxine hydrochloride (source of vitamin B6), riboflavin supplement, folic acid, niacin, biotin, B12 supplement, minerals: zinc sulfate, copper sulfate, manganese sulfate, calcium iodate, cobalt carbonate, sodium selenite

Fiber (estimated dry matter content) = 4.4%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis21%12%NA
Dry Matter Basis23%13%55%
Calorie Weighted Basis21%29%50%

The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The second ingredient is rice flour. Rice flour is made from either white or brown rice and is considered a gluten-free substitute for wheat flour.

The third ingredient is ground rice, another name for rice flour. Ground rice is made from either white or brown rice and is considered a gluten-free substitute for wheat flour.

The fourth ingredient is rice bran, a healthy by-product of milling whole grain rice. The bran is the fiber-rich outer layer of the grain containing starch, protein, fat as well as vitamins and minerals.

The last three items are all rice ingredients… rice flour, ground rice and rice bran. Though they’re a mixture of different quality cereal grains, there’s a bigger issue to consider here…

The questionable practice of ingredient splitting.

You see, if you were to total all three items, the combined rice would almost certainly occupy a higher position on the list… likely nudging out the chicken meal as the predominant ingredient in this dog food.

The fifth ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.

However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).

The sixth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The seventh ingredient is canola oil. Many applaud canola for its favorable omega-3 content while a vocal minority condemn it as an unhealthy fat.

Much of the objection regarding canola oil appears to be related to the use of genetically modified rapeseed as its source material.

Yet others find the negative stories about canola oil more the stuff of urban legend than actual science.1

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

After the natural flavor, we find beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The next ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

Next, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Lassie Natural Way Dry Dog Food
The Bottom Line

Judging by its ingredients alone, Lassie Natural Way looks like an average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 23%, a fat level of 13% and estimated carbohydrates of about 55%.

As a group, the brand features an average protein content of 24% and a mean fat level of 14%. Together, these figures suggest a carbohydrate content of 54% for the overall product line.

And a fat-to-protein ratio of about 56%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the flaxseed, this looks like the profile of a kibble containing a modest amount of meat.

Bottom line?

Lassie Natural Way dry dog food is a plant-based kibble using a modest amount of chicken or lamb meals as its main sources of animal protein, thus earning the brand 3 stars.

Recommended.

Please note some products may have been given higher or lower ratings based upon our estimate of their total meat content.

Special Alert

Because we’re unable to locate complete label information for this product on the company’s website, we’re compelled to rely on older data that may no longer be accurate.

So, recipe changes and ingredient substitutions may not be apparent to our research staff or consumers.

For this reason, we recommend shoppers use caution when considering the purchase of any dog food listed in this review.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

09/06/2014 Last Update

  1. Mikkelson, B and DP, Oil of Ole, Urban Legends Reference Pages (2005)
  • Annie

    I think you can order it online from dollar general.

  • Brittany Andrews Creech

    Our dollar general us constantly out of this & our bullmastiff us having a hard time with everything. He’s having a skin reaction to all other dog foods. His hair is actually falling out in spots & had red irritated places. We heard from a friend that their bulldog had the same problem & the Lassie cleared it up. We’ve tried the expensive brands & he hated them. Can you but it anywhere besides dollar general? Help!

  • BlueFox

    Just a note, that this dog food has changed it’s formula as per the bag, although the website still shows the formulation shown on this review. The ingredients now appear to be the same as Evolve dog food. However, Lassie’s Natural Way is listed as an All Life Stages dog food, while Evolve is listed as maintenance.

  • Susan

    I was thrilled to find out about Lassie dog food. I had never heard of it until recently when I saw it at a local Dollar General. The first ingredient in Lassie is ‘lamb’ and all 3 of my dogs love it! Most other dry dog foods have ‘ground corn’ as a first ingredient. (When did dogs start eating corn?)
    Pedigree dog food was what I always fed my dogs because it’s the only dry dog food they would even touch. After a while one of my dogs stopped eating the hard food at all, unless he was really hungry. His sibling would eat it but I could tell it hurt his stomach. Sometimes he would go a day without eating at all. I knew it was the gluten in it also which I try to avoid myself.
    But now they all eat Lassie dog food and I can tell it’s really good for them. I’m also happy that it’s made in America. I only wish I could find a place that sells in bulk!

  • Big D

    Thank you for the info…. We have tried other stores that carry the Lassie brand but were not able to find the “Lamb. Sweet potato, and Rice” blend. We called the dist. and Sales center for Lassie brand and they told me that the mix that we like is only available at Dollar General. I will however start to order in bulk from the web site that you provided…… Thank you so muck for the info!

  • edav38

    You can also buy it in Bulk on Dollar Generals website shipped to you
    http://www.dollargeneral.com/family/index.jsp?categoryId=12982505

  • edav38

    here is a list of all the stores that carry it
    http://www.lassie.com/naturalway/natural-way-flash.htm

  • Nauntieann

    I just bought the Chicken, rice and Cranberry. Its the only bag they had. My picky little Chiwinnie just gobbled it up. My mini pin loved it also. Chicken is the first ingredient . So far so good they love it.

  • vicky

    okay i bought this food for my 7 month old golden retriever . She started throwing up like 1 hour later . We usually my her puppy chow . is this normal . it checked the expiration date and it say sep 2014 and on the bottom of the bag is very oily like the oil sink threw the bag.

  • Big D

    DG sells a “better blend”, that comes from the factory and sales dpt. It’s the Lamb, Rice and sweet potato blend. It’s about $10 for a 12lbs bag. Great food!

  • Big D

    I have a small kennel (7 dogs) Devonshire Bullies in N.E. Oklahoma. We raise top bread English Bulldogs and are VERY picky as to the type of food that we feed our dogs. We found The Lassie dog food at the Dollar General quite by accident. We have fed all of the “BEST” and for sure the priciest dog foods on the market including the following…. Diamond, Science Diet, Blue Buffalo, Acana, Royal Cannin, and others. Some costing as much as $75 for a 40lbs bag. We don’t choose a dog food by price alone, we buy for the quality, first and fore most. I Bought a bag of Lassie Lamb, Rice and Sweet Potato food out of desperation one day, and we have never looked back! This is REALLY GREAT dog food!
    The Dollar General ( with whom I have NO ties, and do not promote in any way other than this Dog Food) is the only outlet for this particular mix and the bags are small (12lbs) and that is a real problem for us as we feed about a bag a day to our Bullies. I just called the heads of sales, production and distribution (3 dif. Men) about larger bags and or buying in bulk, but the Dollar General has an exclusive contract for this blend. So I guess I’m stuck ordering this blend 10 to 15 bags at a time from DG. I have to do this so that I won’t run out between shipments. This sucks, but the great food and the price have us hooked. Even with all of the inconvenience involved It’s worth the hassle for this quality, and at a GREAT price as well. Not to mention, our dogs LOVE this stuff!
    Now don’t get this mix confused with the other Lassie dog food out there. I learned that the Dollar store blend is superior to the others that lassie makes, I learned this through lots of calling to the head offices and production facilities as well as the lab’s, and sales.

  • Gertytre

    Pattie is a scam9 eith all her ham6

  • Gertytre

    Shawna4is rude5with her old dude4

  • Gertytre

    Patie4is a stalker5 you need to block8her

  • Gertytre

    Shaw4na is rude54with her pld dude4

  • Gertytre

    Patie is a sc4amwith her ham5

  • Gertytre

    Pati is a stalker5you need to block5her

  • A T K Bane

    I have a very picky pooch. I’ve tried many of the popular brands; Taste of raw Wild, Blue Buffalo, Wellness, . Lassie is the one she cleans up bag after bag.

  • Cheryl

    If you have a Dollar General store I found it there.

  • Patricia Dwyer

    My baby loves this food! Found it by accident at the $ general store.

  • AlabamaBelle

    My little dog LOVES this stuff. We have had a tough time trying to find a dog food that he will eat, and Lassie’s Natural Way is one. It’s very affordable, too!

  • Annie

    So far so good with this food. I’m using the lamb/rice/sweet potato kind and my bostons never liked the lamb in any dog food before. My hubby thinks it’s funny because I was always buying expensive high quality dog food that the dogs wouldn’t touch or do them any good and I got some decent food they’ll eat and do good on from a dollar store.

  • mbach55

    I found this dog food at Piggly Wiggly grocery store

  • Annie

    I bought some and I’m shocked my bostons actually eat this like they love it. I think I found a second food they like. I tried taste of the wild and they just spit it out.

  • Annie

    O yeah I check the dates on everything even at wal mart. My local wal mart leaves nasty spoiled lunchmeat in the meat case and when people set it off to the side the workers just throw it back in the mix. Manager don’t even care so they got turned in by a bunch of people.

  • LabsRawesome

    You should check the expiration date on the food, Dollar General has been busted before for selling expired food. Just a heads up.

  • Annie

    I just happened to see this food at my local dollar general last night. Of course I had to stop and read the ingredient label. I thought wow who would think a dollar store would get a decent dog food without all the bad chemicals in it. The associate told me they just got it in and if they sell enough of it they’ll keep it but if not they won’t. 1lb bag is $1 and the 3.5lb bag is $4.50 but it’s on sale for $4. I’m seriously thinking about trying it in the rotation. so far I’ve only found one food my bostons will readily eat by itself and it’s pro pac. I just tried taste of the wild but nope they spit it out.

  • TransAm1

    my dog likes it!! And its healthier and affordable. i found it at dollar general.

  • Tannermom

    I have tried many foods for my dog. He has never eaten any of his food immediately after it was put in his dish. With the Lassie food, he eats right away and seems to be handling it well. He was pulling his hair out with the last food I tried. He’s had many different reactions to other foods too. I have only found this food at Dollar General Stores.

  • Shirley

    I have been lookingffor an affordable natural dog food and finally found it in Lassie. I have 5 dogs, 2 pits, 1 jack Russell Fox Hound mix, and 2 daschound chihuahua mix. They all love it! The 2 cats I have love it also. My oldest dog has had skin problems and they seem to be getting better since I have been feeding the Lassie. It’s only been 2 weeks.

  • Emily

    We started feeding the lamb and rice formula several years ago, as we needed an affordable, wheat-free food. Our lab had issues with allergies, which caused mast cell tumors (cancer). We have since put all our dogs on this – their coats are great, energy level is great, and they love it. My cats even try to break into the dog food bin to get to it! Not everyone can afford to pay $50 for a bag of dog food; we get this at Ingles for $15.98 a bag (15 pounds), and a bag will last our five dogs (three large, two small) about a week. I could not be happier with this food!

  • Jeanine

    My shui tzu has severe skin allergies especially with foods containing red dye. After using this good his skin improved dramatically, his hair started growing back and no scaly, oily skin. He loves it and can be picky about foods. He has been eating the lamb formula. This is the best food for him after years of expensive ones and treatment for his skin disorder. He even seems perkier.

  • Kimba

    I found this dog food at Harris Teeter. Not sure if there is a Harris Teeter where you live. Good luck.

  • Michele Elizabeth Rose Dykes

    Just bought my dog this food for my 11 month old dog, hoping that he will like it and do well. This is the best dog food that I have found in my area that I can afford. I also like that their website defines all of their ingredients, very helpful.

  • Beagleman1968

    The Dollar General Stores sell it. That’s where I get mine.

  • Patricia Leblanc

    I buy Lassie Lamb & Rice for my 2 dogs and they love it! Seem to be doing very well on it, shiny coats and lots of energy.
    Seemed a much better choice for me than some other Name Brands that the first ingredient is ground corn.
    I feel its the best I can afford to buy for my 2 big boys.
    Purchase it at Hannaford.

  • froglips7846

    I buy mine at Ingles grocery store

  • Hound Dog Mom

    Hannaford actually has a decent selection of pet foods for a grocery store. Mine carries Nutrisca (canned and dry), Newman’s (canned & dry), Dogswell Happy Hips and Vitality (canned and dry), Lassie’s Natural Way, Rachel Ray Zero Grain, Natural Life (canned and dry), Variety (canned) and Purina One Beyond. They had Harmony Farms before it was discontinued too. They also have the Yoghund frozen yogurt which my dogs love.

  • LabsRawesome

    I do not have any of those stores in my area, that are listed on their store locator. My Bottom Dollar foods store carries Hannaford products as their store brand. I’ve never looked at their pet section though.

  • LabsRawesome

    Hi Gail, check out their store locator. It also says to ask the store manager to stock it. http://www.lassie.com/naturalway/natural-way-flash.htm

  • Hound Dog Mom

    My Hannaford carries it. They have a list of chain retailers on their website that carry it. I would suggest seeing if you have any of those stores near you and calling ahead to see if they carry the product (just because a particular product is retailed through a chain doesn’t necessarily mean every store will carry it). If you have one of the chain stores near you and they don’t carry it, it may be worth asking if they can special order it for you.

  • Pattyvaughn

    There are tons of foods that are truly no good that are easy to find, so that can’t be it. Maybe they haven’t had enough people ask for it or something like that so they don’t think it is well enough known and might not sell.

  • Gail

    Want to try Lassie Natural Way Chicken Dry Dog Food but can’t find anyone that carries it. Food City suppose to carry it but they won’t for whatever reason. It’s not at Kroger’s, Sam’s Club, Walmart, Pet smart, Pet partners, Lights Mills. Where can I find this product. Makes me wonder if it’s no good since I can’t find it anywhere!! GD in Abingdon, Virginia

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  • Sobremonte Family

    I’ve been buying this natural way lassie lamb rice dog food for 7 yrs & my dogs health are fine with no prlm & no skin allergies. Thank God for this & I hope they will not ever discontinue this kinda dog food. They are the only kind I can afford it.

  • Kd8cfl

    I bought the Lassie lamb flavor and my dogs would not eat it.  I then tried the chicken flavor adult dog food and they love it.  Both of my dogs had a problem with loose stools and very smelly.  This chicken flavor has made all that go away.  The only problem is that I cannot get the store that has it to get me the 20# bag.  All they carry is the 5# bag.   I am in the Cleveland, Ohio area.  The sales rep told me I need to buy a pallet at a time in order to get it here.    I have tried many different foods and Have found this to be the best one.

  • Brenda Mayo

    i Have 3 dogs and 20.00 for this dog food and they will not even eat it

  • Jsdufore

    My dog had a loose bowel situation and had to get antibiotics and currently is on perscription probiotic-my vet said if i must but dog food from a grocery store that she would only recomend Lassie. So far my dog enjoys the food and is doing well.

  • Shasta

    My dog is so sick from eating this dog food and I am afraid he will die, he is a pedigree pekingese.

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  • rex

    Like the previous two posters we got a batch of Lassie Natural Way and it didn’t pass the smell test.  It didn’t even smell like food.  Against my better judgement we fed it to our dogs and they would not even eat it.  I tossed it in the garbage and went with Exclusive.   We were happy with Lassie till the smelly batch but like Exclusive even better.

  • Mjcoate

    We have fed our 2 year old yorkie Lassie’s Way for a year and a half with no problems.  We bought a 5 lb bag just after the New Year, and he will not touch it. I agree with prevoius two posts that this batch must not be good.The smell of the dry food seem a little stronger to me.

  • Flsporthorse

    I think this must be bad batch. I got a bag right before Christmas and it made my dogs sick as well.

  • Annavaleriano

    this food made my dog sick hes about to die

  • http://en.wikipedia.org/wiki/Ninja Dog Food Ninja

    This is one of those few “decent” foods you can find in grocery stores. Our Harris Teeter has it. 15lb bag was around $23 I think. A little cheaper than Nutro Max.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Lenny… The Puppy version of this product line contains 26% protein (on an as fed basis) which includes moisture. We report all nutrient content with all moisture mathematically removed. This is known as “dry matter basis” and would be 28.9% protein in the Puppy Formula (or about 4 stars). Hope this helps.

  • sandy

    Puppy formulas usually have more protein and fat than adult formulas.

  • http://MSN.com Lenny Guerin

    The pachaging on the Lassie Puppy dry dog food, Lamb and rice states the Minimum crude protein as being 26%? I called the manufacturer of the Puppy Lamb formular and they claimed they get the lamb meal from New Zealand in ground form.