Comments on: Innova Dog Food (Canned) http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/ Saving Good Dogs from Bad Dog Food Fri, 10 Feb 2012 04:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alexy J Rantes http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/comment-page-1/#comment-53124 Alexy J Rantes Thu, 02 Feb 2012 21:22:00 +0000 http://www.dogfoodadvisor.com/?p=2107#comment-53124 I feed my dogs Innova Adult, and have been doing so for about a year now. This is one of the only canned foods my dogs (1 yr old Whippet, 3 yr old chi-weenie) eat wholeheartedly and these two are picky eaters. I, too was a bit worried about the P&G ownership but have not noticed any problems with the dogs, they are healthy, shiny coats, my whippet is as fast as ever and have super clean strong teeth, normal small stools. I will keep feeding until I see a bad reaction in them. I do not mix their wet food with the dry, I feed separate. I feed my dogs Innova Adult, and have been doing so for about a year now. This is one of the only canned foods my dogs (1 yr old Whippet, 3 yr old chi-weenie) eat wholeheartedly and these two are picky eaters. I, too was a bit worried about the P&G ownership but have not noticed any problems with the dogs, they are healthy, shiny coats, my whippet is as fast as ever and have super clean strong teeth, normal small stools. I will keep feeding until I see a bad reaction in them. I do not mix their wet food with the dry, I feed separate.

]]> By: guy nelli http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/comment-page-1/#comment-42462 guy nelli Fri, 28 Oct 2011 14:46:48 +0000 http://www.dogfoodadvisor.com/?p=2107#comment-42462 this is a quote from dogfoodscoup.com. although you may choose the wait and see approach regarding Natura dog food, we personally, have enough to form an opinion on PK's history of deceitful practices, and lack of ethics. ( this was in relation to the buyout of Iam;s, and Eukanuba dog food) this is a quote from dogfoodscoup.com. although you may choose the wait and see approach regarding Natura dog food, we personally, have enough to form an opinion on PK’s history of deceitful practices, and lack of ethics. ( this was in relation to the buyout of Iam;s, and Eukanuba dog food)

]]> By: Mike Sagman http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/comment-page-1/#comment-37368 Mike Sagman Fri, 09 Sep 2011 00:08:42 +0000 http://www.dogfoodadvisor.com/?p=2107#comment-37368 Hi Jason... Thanks for sharing this letter and your opinion. I too am aware of the public's fear of last year's buyout of Natura by P&G. However, in the spirit of fairness to all (including pet food manufacturers), it's unreasonable and unscientific to assume a merger will automatically produce inferior products. Whether or not that fear is justified will be borne out by the company's future actions in the ongoing evolution of its products. So, until I see a change on the labels of Natura's products, our ratings will remain unchanged. Hi Jason… Thanks for sharing this letter and your opinion. I too am aware of the public’s fear of last year’s buyout of Natura by P&G. However, in the spirit of fairness to all (including pet food manufacturers), it’s unreasonable and unscientific to assume a merger will automatically produce inferior products. Whether or not that fear is justified will be borne out by the company’s future actions in the ongoing evolution of its products. So, until I see a change on the labels of Natura’s products, our ratings will remain unchanged.

]]> By: Jason http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/comment-page-1/#comment-37367 Jason Thu, 08 Sep 2011 23:45:38 +0000 http://www.dogfoodadvisor.com/?p=2107#comment-37367 Hi everyone, This concerns the buyout of Natura Pet by Proctor and Gamble. There is another dog food review website and it boldly states that all Natura products were removed from their 4 star status and placed at 2 stars solely because of the buyout. Evidently, that review site has very little faith in big corporations and in my opinion, doesn't even wait for actual evidence. So without any actual proof to deserve 2 stars, I decided to write Natura Pet/P&G myself. I asked them if any changes in ingredients and/or quality had been made and also if any changes were being planned for the future. This is their reply so you be the judge. Dear Sir/Madame, Thank you for contacting Natura Pet Products. Natura Pet Products is owned by Proctor & Gamble. The sale of Natura Pet Products to Proctor & Gamble was finalized on June 1, 2010. Our brands and formulas have not changed. Our ingredients, quality, integrity, etc. have not changed. Proctor and Gamble will never degrade or lessen the quality of our products. Because consumers have come to expect leadership, innovation, and 100% honesty and integrity from Natura, we are more committed now than ever to breaking the transparency barrier by implementing consumer informational initiatives about our practices and plans, as well as complete nutritional information. Natura’s dedication to quality and nutritional philosophy has not changed. Natura’s Founders; John & Ann Rademakers and Peter Atkins, started Natura’s business with the purpose to provide the healthiest pet foods in the world. In building Natura’s business they have maintained animal health and wellness as a priority. They have strongly supported their independent retail partners. P&G is committed to growing the Natura brands. They recognize the critical nature of growing the entire portfolio through the independent pet specialty stores. The quality of our products will continue to be world class. Natura’s nutritional philosophy will not change. The foundation of our success is rooted in our products and their performance. We will not compromise our standards. P&G have acquired our manufacturing facilities in Fremont, NE and San Leandro, CA along with the full complement of Natura employees. P&G intends to operate Natura Pet Products as an independent entity. Our approach to formulation and product design will remain the same, and we will continue to position our formulas on the cutting edge. We will continue to evolve and improve our market leading products. Our ingredient selection philosophy will remain unchanged. Natura’s current operating management team will remain in their respective positions and Natura’s business relationships will remain unchanged. P&G has sought us out to advance and improve their natural and holistic product line and are interested in our products because they believe that we are the best at what we do… providing “The Healthiest Pet Food in the World.” Thank you once again for confiding in us. We especially thank you for giving us the opportunity to respond to your concerns. If you have any additional questions or concerns please feel free to contact me at your convenience. Best Regards, Ashley Natura Product Advisor Licensed Veterinary Technician (800) 532-7261 custserv@naturapet.com Hi everyone,

This concerns the buyout of Natura Pet by Proctor and Gamble. There is another dog food review website and it boldly states that all Natura products were removed from their 4 star status and placed at 2 stars solely because of the buyout. Evidently, that review site has very little faith in big corporations and in my opinion, doesn’t even wait for actual evidence.

So without any actual proof to deserve 2 stars, I decided to write Natura Pet/P&G myself. I asked them if any changes in ingredients and/or quality had been made and also if any changes were being planned for the future. This is their reply so you be the judge.

Dear Sir/Madame,

Thank you for contacting Natura Pet Products. Natura Pet Products is owned by Proctor & Gamble. The sale of Natura Pet Products to Proctor & Gamble was finalized on June 1, 2010.

Our brands and formulas have not changed. Our ingredients, quality, integrity, etc. have not changed. Proctor and Gamble will never degrade or lessen the quality of our products. Because consumers have come to expect leadership, innovation, and 100% honesty and integrity from Natura, we are more committed now than ever to breaking the transparency barrier by implementing consumer informational initiatives about our practices and plans, as well as complete nutritional information.

Natura’s dedication to quality and nutritional philosophy has not changed. Natura’s Founders; John & Ann Rademakers and Peter Atkins, started Natura’s business with the purpose to provide the healthiest pet foods in the world. In building Natura’s business they have maintained animal health and wellness as a priority. They have strongly supported their independent retail partners.

P&G is committed to growing the Natura brands. They recognize the critical nature of growing the entire portfolio through the independent pet specialty stores. The quality of our products will continue to be world class. Natura’s nutritional philosophy will not change. The foundation of our success is rooted in our products and their performance. We will not compromise our standards.

P&G have acquired our manufacturing facilities in Fremont, NE and San Leandro, CA along with the full complement of Natura employees. P&G intends to operate Natura Pet Products as an independent entity. Our approach to formulation and product design will remain the same, and we will continue to position our formulas on the cutting edge. We will continue to evolve and improve our market leading products. Our ingredient selection philosophy will remain unchanged.

Natura’s current operating management team will remain in their respective positions and Natura’s business relationships will remain unchanged.

P&G has sought us out to advance and improve their natural and holistic product line and are interested in our products because they believe that we are the best at what we do… providing “The Healthiest Pet Food in the World.”

Thank you once again for confiding in us. We especially thank you for giving us the opportunity to respond to your concerns.

If you have any additional questions or concerns please feel free to contact me at your convenience.

Best Regards,

Ashley

Natura Product Advisor

Licensed Veterinary Technician

(800) 532-7261

custserv@naturapet.com

]]> By: Dog Food Ninja http://www.dogfoodadvisor.com/dog-food-reviews/innova-dog-food-canned/comment-page-1/#comment-36594 Dog Food Ninja Tue, 30 Aug 2011 21:16:49 +0000 http://www.dogfoodadvisor.com/?p=2107#comment-36594 Peter, the listed ingredients is all Mike goes by, so according to that list, this is still a good food. But here's where p&g can screw this food up... by changing the source of those ingredients to cheaper, sketchier suppliers. So, who knows. That's not a parameter Mike can take into account, as manufactures don't have to disclose such information, and even if they did, it would take Mike years to amass such information. And then, said information is subject to constant change. It would take an entire staff of highly paid personnel to keep track of such things... certainly not just one full-time dentist! :-) Peter, the listed ingredients is all Mike goes by, so according to that list, this is still a good food. But here’s where p&g can screw this food up… by changing the source of those ingredients to cheaper, sketchier suppliers. So, who knows. That’s not a parameter Mike can take into account, as manufactures don’t have to disclose such information, and even if they did, it would take Mike years to amass such information. And then, said information is subject to constant change. It would take an entire staff of highly paid personnel to keep track of such things… certainly not just one full-time dentist! :-)

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