Exclusive Dog Food (Dry)

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Rating: ★★★☆☆

Exclusive Dog Food earns the Advisor’s mid-tier rating of 3 stars.

The Exclusive Dog Food product line includes 8 kibbles… 6 claimed to meet AAFCO nutrient profiles for adult maintenance and 2 for all life stages (puppy formulas).

  • Exclusive Lamb and Rice Adult
  • Exclusive Chicken and Rice Adult
  • Exclusive Chicken and Rice Senior
  • Exclusive Chicken and Rice Puppy
  • Exclusive Chicken and Rice Reduced Fat
  • Exclusive Chicken and Rice Large Breed Adult
  • Exclusive Chicken and Rice Large Breed Puppy
  • Exclusive Chicken and Rice Performance Formula

Exclusive Chicken and Rice Large Breed Adult dog food was chosen to represent the others in the line for this review.

Exclusive Chicken and Rice Large Breed Adult

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 28% | Fat = 14% | Carbs = 50%

Ingredients: Chicken, chicken meal (a natural source of glucosamine and chondroitin), cracked pearled barley, whole grain brown rice, ground white rice, corn gluten meal, oatmeal, chicken fat preserved with mixed tocopherols (a form of vitamin E), beet pulp, natural chicken flavor, egg product, flaxseed, fish meal, potassium chloride, salt, salmon oil (a source of DHA), choline chloride, dried chicory root, glucosamine hydrochloride, l-carnitine, Yucca schidigera extract, dried Enterococcus faecium fermentation product, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Lactobacillus plantarum fermentation product, dried Trichoderma longibrachiatum fermentation extract, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, chondroitin sulfate, copper sulfate, potassium iodide, thiamine mononitrate, manganese proteinate, manganous oxide, ascorbic acid, vitamin A supplement, biotin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (vitamin B6), vitamin B12 supplement, riboflavin, vitamin D supplement, folic acid

Fiber (estimated dry matter content) = 4.4%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis25%13%NA
Dry Matter Basis28%14%50%
Calorie Weighted Basis25%31%44%

The first ingredient in this dog food lists chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost… reducing the meat content to just a fraction of its original weight.

After processing, this item would probably occupy a lower position on the list.

Which brings us to chicken meal… the second and more likely the dominant meat ingredient in this dog food.

Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient lists barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index (like rice), barley can help support stable blood sugar levels in dogs.

The fourth item is brown rice. Brown rice is a quality ingredient… a complex carbohydrate that (once cooked) is fairly easy to digest.

The fifth ingredient is white rice… a less nutritious form of rice in which the grain’s healthier outer layer has been removed.

The sixth ingredient mentions corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate (the good stuff) washed out of it.

Compared to meat, glutens are inferior grain-based proteins low in many of the essential amino acids dogs need for life.

This inexpensive plant-based ingredient can significantly boost the total protein content reported in this dog food.

The seventh ingredient is oatmeal… a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, fiber and is also (unlike many other grains) gluten-free.

The eighth ingredient lists chicken fat. Chicken fat is obtained from rendering chicken… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid… an omega-6 fatty acid essential for life. Though it doesn’t sound very appetizing, chicken fat is a quality ingredient.

The ninth ingredient lists beet pulp. Beet pulp is a controversial ingredient… a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

After the natural flavor, we find egg product… a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries… from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The next ingredient is flaxseed… one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

Fish meal is another protein-rich meat concentrate.

Unfortunately, this particular item is anonymous. The generic term “fish” does little to adequately describe this ingredient.

Fish meal is commonly made from the by-products of commercial fish operations.

However, we are pleased to note that, unlike many fish meals, this particular item appears1 to be ethoxyquin-free.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, the manufacturer appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this dog food also contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are generally found in better dog foods.

Exclusive Dog Food… the Bottom Line

Judging by all but one of its ingredients alone, Exclusive Dog Food appears to be an above-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 28%, a fat level of 14% and estimated carbohydrates of about 50%.

As a group, the brand features an average protein content of 29% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.

Average protein. Average fat. And average carbohydrates… when compared to a typical dry dog food.

In addition, when you consider the protein-boosting effect of the corn gluten meal, this looks like the profile of a kibble containing a moderate amount of meat.

However, it’s unfortunate the company chose to include corn gluten meal to enhance the protein content in its recipes. For without this less costly meat substitute, we’d have been compelled to award this product our next higher rating.

Bottom line?

Exclusive Dog Food is a grain-based dry kibble using a moderate amount of chicken or lamb meals as its main sources of animal protein… thus earning the brand 3 stars.

Recommended.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in a specific health benefit for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

03/15/2010 Original review
10/15/2010 Review updated
02/06/2011 Review updated (no changes)
02/06/2011 Last Update

  1. Exclusive Dog Food website, 10/15/2010
Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


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  • http://DogFoodAdvisor.com Mike Sagman

    Hi Rachel… The only products I’m aware of that Exclusive produces are listed at the top of this review.

  • Meagan

    Rachel- My advise is to not worry about a weight managment food and to just cut back on what they are eating now and up the excercise to what they can handle for their health. Weigh them monthly to see is they are losing the lbs. Good Luck!

  • Rachel Thomure

    We have 2 4yr old Golden retrievers, Exclusive has done wonders for our female after switching from Science Diet to EXC. LAmb & Rice about 2 years ago, took care of loose stool BUT was wondering if Exclusive has a weight management product out or coming out. They are really packing on the pounds especially our male.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi James… My reviews are not based upon the amount of stool your dog leaves behind in the yard, the gas he produces in your home or the appearance of his coat. I have no doubt that based upon your (gas, stool and coat) criteria, this could certainly be a 5-star product.

    However, based upon the amount of meat used to make this recipe and the apparent quality of its ingredients, Exclusive is only a 3-star dog food.

  • Bob K

    James – The star rating is based on actual food analysis not because someone says their dog looks great. 3 Stars isn’t bad but perhaps you can move up to 4 or 5 star food for the same money or less. There are many Chicken and rice based foods. What did you feed your dog before Exclusive? If you moved from a 1 star food to a 3 star food like Exclusive, you see the value a better food provides your pet. Many people would say 3 stars is pretty good and if it’s easy for you to get for a decent price, why change if your dog is having excellent results.

  • James

    I’ve had my mixed lab on exclusive’s lamb and rice for a few months now. He hasn’t had gas at all and like others have said it cuts the stool amount in the yard in half or even better maybe. 3 stars? Really? That’s a joke! His coat is healthier, nails stronger, and all around looking better. It’s my personal opinion that exclusive is one of the best dry dog foods on the market.
    Five stars *****
    -James

  • yvonne

    ive been feeding my dog, a pit bull, the chicken formula. he ate it at first but now will not touch it.im going to switch brands and see if that fixes the problem.

  • Anna

    I have my 12.5 lb Male Chinese Crested on Chicken Rice Adult Red bag when it comes to dry. I then notice he likes canned food better, so I’m going to try to ‘up’ his protein intake or something. He’ll be 13 the 28th here

  • Anna

    Some people say the cup feeding amounts have to do with vitamins. I say it mainly has to do with calories and experience.

  • Anna

    Oh man!! Calories can be a big part of why my dog eats what he eats

  • Meagan

    I bought the adult lamb and rice to my dogs diamond naturals beef and rice a week ago. My catahoula’s stools have firmed up and he goes less than he was. I realize this food is a dollar a pound and only three stars, but I wanted to see if the probiotics would help with his soft stools. After the Diamond Naturals beef and rice/Exclusive lamb and rice mix is gone I will probably mix Earthborn Primitave Natural/Diamond Naturals chicken and rice.

  • Meagan

    I have recieved my email from PMI Nutrition if anyone would like to know the kcal/cup for the adult lamb & rice and chicken & rice.
    Meagan,
    Thank you for your interest in our Exclusive diets. The Exclusive Lamb & Rice contains 350 kcal/cup and the Exclusive Chicken & Rice Formula has 390 kcal/cup. Please let me know if you have any other questions or if I can be of further assistance in any way.
    Thank you.
    Cassie Scott
    PMI Nutrition
    1-800-332-4738

  • Meagan

    Warren-Did you happen to find out the kcal/cup for any of these products? I am waiting for a response still, but jw if you got one.
    Thanks

  • Meagan

    Just bought a bag of the adult lamb and rice. I will be mixing it with their diamond naturals beef and rice. Hoping the probiotics help Bolt’s loose stools. His first stool is fine the next two or three are very soft. Didn’t start happening until I switched him for BB to diamond naturals.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Meagan… You’re right. The Adult Lamb and Rice recipe is a little better than the others. However, I try not to single out a specific recipe with a special rating unless it is what I like to call an “outlier” (something so unique on the upside or the downside that it would deserve special recognition). This one doesn’t really stand out enough to give it special recognition.

  • Meagan

    Mike-I really think that the adult Lamb and rice should be three in a half stars. It does not contain corn gluten meal and with the exception of brewers rice the ingredients before the fat are all OK ingredients.
    Lamb, lamb meal, brewers rice, whole grain brown rice, cracked pearled barley, oatmeal, dried egg product, dried beet pulp, chicken fat preserved with mixed tocopherols (a form of vitamin E). The protein content for DM is 24% and the fat 13%. I guess that is a little low, but when I compared it to diamond naturals adult lamb meal & rice formula it is 26% protein and 16% fat.
    To me that is not a huge difference. What do you think Jonathan?

  • Meagan in iowa

    Tom-Sorry to hear about your puppy’s digestive issues. However Mike does not sell or produce dog food and this is not the producers website.

  • Tom

    The large breed puppy chicken, since You have changed the packaging is giving my dog horrible gas! Iam going to have to switch brands :(

  • Greg

    I highly reccomend Exclusive. I have been using Exclusive C&R for 3 years starting when I purchase of a new Brittany pup. The Brittany is a high energy hunting, running machine. I switched my old 9 year lab mix, with very bad hips (shelter dog) at the same time. The Brittany runs miles every day and the lab is so much healthier. Great value for the money, very healthy dogs, muscular bodies and shiny coats.

  • Kristi

    I adopted a very sick and malnourished lab mix a few years ago. We went through 3 brands of dog food over a 2 1/2 year period and he still had yucky ears and itchy paws. Our local feed store dealer told us about the good reviews they received about Exclucive, so we gave it a try. It cost about the same as what we were feeding, but a bag lasts a lot longer! I got in a bit of trouble with the vet cause Caesar gained too much weight and had to cut back, but he was very happy with his ears and his skin and coat really look great. I’m very glad we finally found the right fit for our dog. :)

  • http://DogFoodAdvisor.com Mike Sagman

    HI Brenda… If you and your dog like this dog food, then by all means, please continue to use it. However, the fact any dog food contains corn is not the only reason it’s rated the way it is. There are many other factors that determine the star rating here. Please be sure to see our FAQ page and look for the topic, “How We Rate Dog Food”.

  • Brenda

    I have been using Exclusive for the past 3 years on my Rat Terriers. My females are healthy, and the male is extremely muscular. They are all very energetic and happy. I feel that I am feeding a very good quality food. My dogs don’t have abnormal amounts of gas or any allergies at all. Their stools are small, and their coats are shiny. My vet recently gave them all a clean bill of health, and we even had a litter of puppies last year who were all healthy. I am going to stick with this food until (or IF) it gives us problems. I also like the “buy 6 bags get one free” program. We get ours at a local feed store. I would personally rate this food at least 4 stars, as the very first ingredient in some of the popular veterinarian brands is corn and I don’t think it’s fair to criticize this brand for having that ingredient farther down the list.

  • John

    Our Boxer has been on Exclusive since she was a puppy and is 5 years old now. Sice they “Improved” the formula she has had gas, runny eye’s and anal gland issues. I just bought Infinia-Bison and am going to try it. The price is High $54.00 for a 30lb bag, hope it helps. We get our food from a local feed store and they keep the card on file to get the 6th bag free. Ask you supplier about the program Exclusive has they are probably keeping the free bags and adding the profit from it to there bottom line.

  • Warren

    Okay. Thanks, Mike for your quick response to my question and this informative website! Without your website, one might think by spending money on above average priced food — like Hills Prescription Diet, Eukanuba, Iams, and Purina Pro Plan to name a few –, one is getting above average quality food, when, in fact, one is getting average (3-star) quality food. I was one of those people. I was feeding my Golden Retriever Purina Pro Plan until my brother turned me onto Chicken Soup for the Dog Lover’s Soul (4-star) based on your website, which has saved me money while giving my dog better quality food. Thanks again!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Warren… Unfortunately, we don’t track calories here. You’ll need to contact the manufacturer.

  • Warren

    I am curious what the kcal/cup is for the Exclusive dry dog food products. It is not listed on the bag nor website.

  • Melissa

    I have a total of 6 dogs and have been feeding Exclusive Lamb & Rice for over 10 years. I like the fact that there is no chicken,
    beef, pork, wheat, soy, corn or fillers. Five of my dogs are over 10 years, with the oldest(a Chocolate Lab) turning 17 in May. The Lamb & Rice is a great product for dogs with sensitive stomachs and highly recommended for the Akita breed(which I have 2, that are 11 years old). I do have to agree with Jody tho, something has changed and has given them all bad gas. I would still recommend Exclusive and will stay with it since all dogs are healthy and have no other problems.

  • http://www.kmfeed.com Michelle

    michael,
    we received post cards from our Purina representative. we keep track of the cards in our store and mail them to Purina when the customer has bought 6 and we gave them the free one. That way we can get our money back from Purina. Your feed dealer should be able to get these from Purina.

  • michael

    Thanks Michelle for your comment I been buying exclusive for a couple of month already I got a provider 2 blocks from my house but the point is that they don’t have idea about that especial promotion,If somebody is been using that especial please let me know how to do it, thanks .

  • http://www.kmfeed.com Michelle

    Michael,

    You can find a dealer in your area by going to the exclusivepet.com website. Just put in your zip code and one should come up if it is available.

  • michael

    Hi every one I have a question did somebody know how can I get the especial program buy 6 and get one free thanks

  • jody

    I have been using exclusive with my dogs for two years now. Both are mixed breeds and are pretty healthy. I have noticed that since exclusive has changed their packaging making it “new and improved” they have started having problems such as bad gas and ear infections. I don’t know if it was the addition infinia or what but I know have to switch foods (can’t deal with the gas). The person at the store assured me that the ingredients haven’t changed just the packaging (per their rep.), but I can totally tell a difference in my animals.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Rachel… Dogs are a lot like us humans. Each responds to a given food in its own unique way. There is no reason to make your dog eat a food if he doesn’t like it. I’d just stay with what your dog likes. There’s not enough difference between these two foods. Hope this helps.

  • Rachel

    I feed my dogs exclusive lamb and rice and they love it, i have one dog i was feeding earthborn primitive natuarals grain free(5 star food) and now he will only eat the exclusive.
    My question is should i make him eat the earthborn or is it ok that he eat the exclusive?

  • Sandy

    I have a Buff Cocker Spaniel who developes food allergies a couple months after a new brand.She will vomit bile 3-4 am everyday.I finally tried Exclucive 5 yrs. ago. Chix/rice.No problem and now she is on Exclusive Silver.I want to try the INFINIA.It’s supposed be better.

  • Glen

    Mark, the ingredient lists for all but the lamb & rice still include corn gluten as a primary ingredient- people take notice…infinia looks real good: likely costs quite a bit more, I’ll have to check if I can get it.

  • ron payne

    I raise English Bulldogs and feed Exculsive chicken and Rice large adult breed. My adults have a nice coat,they like the taste and it is highly digestable. As a added feature, I do not have problems with worms. The stools are firm with minimal clean-up. I like the Buy 6 bag and get 1 free.

  • Gina

    My dog was raised on the Exclusive dog food from puppy through adult. He looks amazing and has always had a nice coat. This dog food is highly digestible, so much that my 50 lb aussie only gets 2 cups a day and there is not a whole lot to clean up in the yard ;-)
    I am now feeding him the Exclusive Lamb & Rice as it is slightly lower in fat but he is still doing awesome. FYI – The L&R is the only one without Corn Gluten Meal. You also cannot beat the Buy 6 get 1 Free program!

  • Mark

    Hello, i am a Purina dealer that sells the Exclusive products. I believe that you have not reviewed the products as of July 1. There has been an ingrediant change. Also they now have out a new product called Infinia. i believe you will find this product to be listed in your 5 star foods.
    Thank You for your time and please review the products once again.
    Mark