PRODUCT MAY HAVE BEEN DISCONTINUED
See the Following Related Review
Eukanuba Excel Dog Food
Eukanuba Pure dry dog food receives the Advisor’s mid-tier rating of 3.5 stars.
The Eukanuba Pure product line includes three dry dog foods.
Although each formulation appears to be designed for a specific life stage, we found no AAFCO nutritional adequacy statement profile recommendations for these dog foods on the Eukanuba website.
- Eukanuba Pure Adult
- Eukanuba Pure Puppy
- Eukanuba Pure Large Breed
Eukanuba Pure Adult Chicken and Rice dog food was selected to represent the others in the line for this review.
Eukanuba Pure Adult
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, chicken meal, brewers rice, ground whole grain sorghum, ground whole grain barley, chicken fat (preserved with mixed tocopherols, a source of vitamin E), dried beet pulp, dried egg product, potassium chloride, natural flavor, fish oil (preserved with mixed tocopherols, a source of vitamin E), salt, sodium hexametaphosphate, dl-methionine, choline chloride, fructooligosaccharides, monosodium phosphate, minerals (ferrous sulfate, zinc oxide, manganese sulfate, copper sulfate, manganous oxide, potassium iodide, cobalt carbonate), vitamins (ascorbic acid, vitamin A acetate, calcium pantothenate, biotin, thiamine mononitrate (source of vitamin B1), vitamin B12 supplement, niacin, riboflavin supplement (source of vitamin B2), inositol, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, folic acid), calcium carbonate, vitamin E supplement, brewers dried yeast, beta-carotene, rosemary extract
Fiber (estimated dry matter content) = 5.6%
Red items when present indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||28%||18%||46%|
|Calorie Weighted Basis||24%||37%||40%|
The first ingredient in this dog food lists chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.
The fourth ingredient is sorghum. Sorghum (milo) is a starchy cereal grain with a nutrient profile similar to corn.
Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.
The fifth ingredient lists barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index, barley can help support more stable blood sugar levels.
The sixth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
The eighth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.
In any case, eggs are easy to digest and have an exceptionally high biological value.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With four notable exceptions…
First, this recipe contains fructooligosaccharide, an alternative sweetener1 probably used here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the large intestine.
Next, fish oil. Fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.
Depending on its level of freshness and purity, fish oil should be considered a commendable addition.
Then, we note the inclusion of sodium hexametaphosphate, a man-made industrial polymer with no known nutritive value.
HMP is used in making soap, detergents, water treatment, metal finishing and most likely here to decrease tartar build-up on the teeth.
Although some might disagree, we’re of the opinion that food is not the place for tartar control chemicals or any other non-nutritive substances.
And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
Eukanuba Pure Dog Food
The Bottom Line
Judging by its ingredients alone, Eukanuba Pure Dog Food looks to be an above-average kibble.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 28% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 46% for the overall product line.
And a fat-to-protein ratio of about 61%.
Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.
Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.
However, it’s unfortunate the company chose to include brewers rice, non-chelated minerals and HMP in its recipes. Without these ingredients, we’d have been compelled to award this product a higher rating.
Eukanuba Pure Dog Food is a grain-based kibble using a moderate amount of chicken meal as its main source of animal protein, thus earning the brand 3.5 stars.
Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Other spellings: Eukenuba, Eucanuba
Notes and Updates
11/22/2010 Original review
03/06/2014 Last Update