Blue Buffalo Wilderness Wild Rolls (Rolls)

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Rating: ★★½☆☆

Blue Buffalo Wilderness Wild Rolls Dog Food receives the Advisor’s second-lowest tier rating of 2.5 stars.

The Blue Buffalo Wilderness Wild Rolls product line includes four rolled recipes.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • Blue Wilderness Wild Rolls Beef Recipe [M]
  • Blue Wilderness Wild Rolls Duck Recipe [M]
  • Blue Wilderness Wild Rolls Salmon Recipe [M]
  • Blue Wilderness Wild Rolls Chicken Recipe [M]

Blue Buffalo Wilderness Wild Rolls Beef Recipe was selected to represent the other products in the line for this review.

Blue Wilderness Wild Rolls Beef Recipe

Rolled Dog Food

Estimated Dry Matter Nutrient Content

Protein = 24% | Fat = 12% | Carbs = 57%

Ingredients: Beef, chicken, pea flour, cane molasses, dried egg, beef broth, sugar, vegetable glycerin, potato starch, pea fiber, natural flavor, lactic acid, sodium lactate, salt, dried cultured whey product, sodium phosphate, potassium chloride, celery powder, choline chloride, ferrous sulfate, vitamin E supplement, mixed tocopherols, zinc oxide, vitamin A supplement, copper amino acid complex, thiamine mononitrate (vitamin B1), manganese sulfate, niacin (vitamin B3), calcium pantothenate (vitamin B5), sodium selenite, vitamin D3 supplement, vitamin B12 supplement, riboflavin (vitamin B2), pyridoxine hydrochloride (vitamin B6), potassium iodide, biotin, folic acid, oil of rosemary

Fiber (estimated dry matter content) = 7.8%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis12%6%NA
Dry Matter Basis24%12%57%
Calorie Weighted Basis22%26%52%
Protein = 22% | Fat = 26% | Carbs = 52%

The first ingredient in this dog food is beef. Although it’s a quality item, raw beef contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is chicken, another quality, raw item inclusive of water.

The third ingredient is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food.

The fourth ingredient is molasses. Although molasses can be rich in minerals, it’s also a less refined form of sugar with a glycemic index in humans similar to maple syrup.

Like table sugar (and in excessive amounts), molasses has the potential to raise a dog’s blood sugar.

The fifth ingredient is dried egg, a dehydrated powder made from shell-free eggs. Eggs are easy to digest and have an exceptionally high biological value.

The sixth ingredient is beef broth. Broths are nutritionally empty. But because they add moisture to a dog food they are a common finding in many canned products.

The seventh ingredient is sugar. Sugar is always an unwelcome addition to any dog food. Because of its high glycemic index, it can unfavorably impact the blood glucose level of any animal soon after it is eaten.

The eighth ingredient is vegetable glycerin. Glycerin is used in the food industry as a natural sweetener and as a humectant to help preserve the moisture content of a product.

The ninth ingredient is potato starch. Potato starch is a gluten-free carbohydrate of only modest nutritional value to a dog.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, we find pea fiber, a mixture of both soluble and insoluble dietary fiber derived from pea hulls. Aside from the usual benefits of fiber, this agricultural by-product provides no other nutritional value to a dog.

And lastly, with the exception of copper, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Blue Buffalo Wilderness Wild Rolls Dog Food
The Bottom Line

Judging by its ingredients alone, Blue Buffalo Wilderness Wild Rolls looks like an average rolled product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 24%, a fat level of 12% and estimated carbohydrates of about 57%.

As a group, the brand features an average protein content of 24% and a mean fat level of 12%. Together, these figures suggest a carbohydrate content of 57% for the overall product line.

And a fat-to-protein ratio of about 50%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical rolled dog food.

When you consider the protein-boosting effect of the pea flour, this looks like the profile of a product containing a modest amount of meat.

Bottom line?

Blue Wilderness Wild Rolls is a plant-based rolled dog food using a modest amount of named meats as its main sources of animal protein, thus earning the brand 2.5 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Blue Buffalo Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

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A Final Word

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Notes and Updates

06/24/2016 Last Update

  • Keisa Retka

    I truely feel my dog died from the Blue Wilderness log rolls. After reading many reviews, he had the same thing happen. With in 4 days he went from healthy to gone. Bloody, thick mucus stools, and violently throwing up.