Purina Pro Plan Changes Product Lineup

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New Purina Pro Plan Packaging

Purina has recently renamed and launched new packaging for its Pro Plan product line. The company reports the action was needed to make it easier for consumers to find the right food for each pet.

The Dog Food Advisor has now created or updated its reviews for each of the new Pro Plan product lines:

Meat Protein Substitutes Persist

Unfortunately, instead of meat, Purina’s new product lines continue to derive much of their nutrient content from plant-based protein substitutes. These typically less costly ingredients include:

  • Soy flakes
  • Wheat gluten
  • Soybean meal
  • Corn germ meal
  • Corn gluten meal

Readers are encouraged to examine The Advisor’s reports to better understand the relative quality of the ingredients as well as the recipes’ estimated meat content.

  • Brenda

    I had the same issue. I opened up a bag of food and there was like dead larva all over the food. I called purina. They said they were going to send me a voucher for my food. We’ll they lie a lot. I had to call about four times to find out where my voucher was. They said it would take 7-10 days it’s been now more then a month and I have received nothing. I opened up a second bag of food and there seemed nothing wrong with it. But obviously there was because my dog is extremely sick. Of course I called purina again. I have a case opened with them. But there so dysfunctional. I have never had to deal with such horrible customer service.

  • Jim Fields

    sorry for your losses .. thanks for the info .. i just made up my mind to switch away from it after reading these comments

  • DSCarroll1

    Thank you for all of your thoughtful and helpful suggestions!

  • Betsy Greer

    OK, so the Maltese is a puppy and the other two are adults, right?

    If that’s the case, then you really don’t have any limitations on what you can choose.

  • DSCarroll1

    Just the little one… 6 pounds.

  • Betsy Greer

    Sure thing!

    OK, just to make sure we’re covering our bases, are all of your dogs adults? If either of your large dogs are puppies they have unique nutritional needs.

  • DSCarroll1

    I really appreciate the time you took to share with me… thank you! I will look into all of them. We have a 110 labradoodle, a 50 lb doodle and a 6 pound maltese… it seems all dogs get tired of the same food so plan on rotating a bit.

  • Betsy Greer

    Hi DSCarroll1,

    There are so many to choose from and it’s such an individual thing; what works for my dogs, might not work for yours. I have a Golden Retriever who’s prone to yeast (and gas) and I’m surprised at what I’ve ended up using that works best for him. He doesn’t get anything with chickpeas or lentils because of the gas. Then on the other hand, I have a Cavalier who can eat almost anything!

    Through trial and error (and trust me, I mean lots of trial and error), I’ve found that my Golden does best on Horizon Legacy, Mulligan Stew, Canine Caviar (with pearl millet), Wholesome Blend, Nature’s Logic and NutriSource.

    But…, there are lots of other brands I think are great like Earthborn, Dr. Tim’s, Brothers Complete, Nature’s Variety, Wellness and Orijen. And…,I haven’t tried it (yet) but, have heard of others who have had lots of success with Victor. In fact, one regular poster who has a doberman who previously had frequent bouts of diarrhea has had great luck with Victor Hi-Pro.

    I’d suggest taking a look at the best foods list: http://www.dogfoodadvisor.com/best-dog-foods/best-dry-dog-foods/, which are all four and five star foods (grain free and grain inclusive) and study the ingredients, looking for those that you like or conversely want to avoid. The great thing about rotational feeding is that if you find a food you like, but maybe it has a couple of ingredients you don’t care for, you’re rotating frequently enough to avoid any prolonged exposure.

    I don’t always do grain free and have several foods in my rotation that contain gluten free pseudo-grains that my Golden consistently does well on. Foods that contain pseudo grains obviously wouldn’t appear on the best grain free foods list. If you already know you need or want to avoid grains, take a look at the best grain free foods list: http://www.dogfoodadvisor.com/best-dog-foods/best-grain-free-dog-foods/best-grain-free-dog-foods-dry/.

    Also, The Editor’s Choice list should be coming out sometime next month and that would also give you insight into those manufacturer’s with good track records as well.

    I’m definitely not a fan of Blue Buffalo and I think Life’s Abundance is a bit overpriced for the quality of the product. Is there anything that you’re looking at in particular other than those?

  • DSCarroll1

    What recommendations do you have?

  • DSCarroll1

    Thanks, what brands do you recommend… I am going to try Life’s Abundance… I know back in the day when they had massive dog food recalls…that they were safe.

  • Hound Dog Mom

    Have you tried supplementing with probiotics and digestive enzymes when you feed the “all natural” foods that cause gas? Sometimes this can help. You should also be aware that many people report gas and diarrhea issues with Blue Buffalo products, so you could just try a different brand (a comparable 4 or 5 star food) as well and that may solve things.

  • Betsy Greer

    Hi DSCarroll1,

    So, am I understanding that you’re saying you’re going back to Blue Buffalo despite the fact that it doesn’t agree with your dogs?

    Why continue to feed them something that gives them such bad gas? Can you imagine only ever eating things that gave you really bad gas? I’d be miserable. My dogs eat different foods all of the time and don’t have any issues with gas on those I choose for a regular part of their rotation.

    Look for a quality product that agrees with your dogs. When you find one that agrees with them, find another of a different brand that uses a different protein and a different starch. You should shoot for having a rotation of several different foods that your dogs do well on and that you can easily switch between. It’s so much healthier for them.

  • DSCarroll1

    We feed it too our dogs and they did fine… this second bag is really bad… they all have diarrhea! I would not feed this to my dogs every again! We were willing to pay for the higher quality all natural products… but the gas they produced was sooo bad we thought we would give it a try. Oh well back to Blue Buffalo! I least they won’t be sick!

  • Nashville Dog Lover

    amen to this post

  • Nashville Dog Lover

    I am considering a Canadian based dog food…I believe them to be a country who cares more for the diets of their citizens and animals than the USA. I am looking into Orijen. No recalls and the ingredients look quite pure.

  • Nashville Dog Lover

    Blue Buffalo has recently made my dogs sick…all of them (3) got diarreah…I wont put them on Pro Plan seeing these posts but I will donate to Pro Plans help towards animals.

  • Nashville Dog Lover

    I am sure it was the food

  • jms2

    Question? none of you mention if you were using the ProPlan products? or were these the other lower cost Purina pet foods?

  • Kenneth

    Maggots found in these poor bad commecial pet foods is not surprising. They often use dead and diseased animals including euthanized pets in there generic meats and meat meals. Buy raw meaty bones from organic resources if possible. you will only get maggots on those if you leave it out in the sun long enough.

  • NewfieOwner

    MAGGOTS IN THIS FOOD! BEWARE! I have been feeding my dog this food for the past 3 months because its the only one that I have found in the “large breed puppy” category that keeps him from having diarrhea. But after not eating his food this morning I was concerned it was stale. I went to take a closer look and it was INFESTED. With dead maggots. Upon researching a little further I found apparently this is a “thing” that has been known to happen! BEWARE!

  • InkedMarie

    I’m very sorry :(

  • James W

    Had to put down my second dog within 17 days of each other.
    Yes they were older but my first dog started throwing up thick clear liquid and
    not eating well since the new packaging came out. Vet said it could be the
    liver? Treated my dog the best they could. Still throwing up thick liquid and
    hard to breath so I had to put her down. My other dog a week ago started the
    same thing and not wanting to get up on her legs. Had to put her down today. Both are 50lb inside dogs.
    Dog food? I hope not, but had to inform other incase this happens to them.

  • Pet

    Switched my dog to proplan shredded and she started vomiting. She has always been healthy. She is not overweight and she does not receive table scraps. Within a month of switching to this food she developed pancreatitis. Was throwing up blood and blood was coming out of her butt. She is lucky to be alive.. now she will have life long issues.. I wish we had never switched her. Do i know for sure it was the dog food? No I do not, however research led me to think so. Do not feed this dog food.. save a dogs life.

  • RIP Bullseye

    This use to be really good food 9 yrs ago,but they’ve added nothing but fillers poison and junk to keep the price the same. I think there the sole cause of my dog dying at age 10 with ruptured spleen

  • JellyCat

    Monetary donations to shelters are a lot less frequent then food donations and in shelters that I know food is never an issue just because of that. However, if shelter is remotely located or people in charge do not advocate for food, I can definitely see this being an issue.

  • JellyCat

    I’m in Canada so I can only speak of Canadian rescues. I do believe that there are ways to get donations from Champion, but I was not involved in this directly so I cannot confirm this for sure. However, you can always ask them if this interests you.

  • JellyCat

    I think that whether there is a food problem in a rescue depends on a person/s running it and somewhat on location. Because good quality foods are so cheap in Canada and USA it has not been a problem for rescues that I knew/worked with. However, vet care has always been a problem.
    I would never feed my foster animals Purina. I don’t foster any at the moment, but when I did I would feed Orijen, Evo, Go and Horizon legacy. I ‘m not the only, all other fosters would do and are currently doing the same.

    Also, I would not consider opening a shelter if I couldn’t get
    better quality food and demonstrate better care standards. Opening a shelter does not decrease a number of
    breeders. In fact it can increase competitions and make animals cheaper and
    more abundant. Opening a shelter alone, does not solve an animal
    overpopulation and lack of pet owner responsibility problem. The whole culture around pet ownership has to
    change. This includes feeding appropriate foods and demonstrating quality care standards in a shelter and rescue group. Keeping a low quality/poor care shelter prolongs lives of animals to only allow them to ultimately die and suffer later in hands of new irresponsible owner. Obviously, there are happy endings, but these are happy endings not a norm.
    This is my opinion on a shelter matter.

  • Melissaandcrew

    Food is an issue-Not all dogs come in needing major medical care, but ALL dogs need food. For every $45 bag of food that I don’t need to buy, I can pay for an exam for one dog. Make that 3 bags not needed, and that money can pay to spay one small dog. Obviously “no cost” is much much better than “low cost” : ) Foster homes of course are one of the top assets that there are not enough of to go around

  • Melissaandcrew

    Sure, many nice private citizens donate top quality foods from time to time(Christmas season seems to be the best) I just doubt its Champion donating directly. If they did donate, I would guess it would be to Canadian rescues.

  • JellyCat

    In North America food is not the worst part of running a rescue. Food can be found most of the time at low costs and Purina does not have to donate it. Foster homes is a lot higher asset and most of the foster homes, if found that is, would provide their own food.
    I’m speaking of this based on my own experience. However, perhaps in suburban environments with small rescues it is different.

  • JellyCat

    I adopted my puppy just recently from a shelter that would get donations of better foods including Orijen.

  • Courtney

    Agreed, wholeheartedly. If you can afford to buy ProPlan, which is ridiculously overpriced, than you can afford a good dog food. But I was just bringing up the point that even companies like Purina have their purpose.

  • InkedMarie

    I do respect what they do for shelters, rescues etc but that is not reason enough to buy their food, IMO. Ole Roy could donate food and that would be great, some food is better than no food (when talking about a rescue or shelter) but they still make sub par food.

  • Courtney

    We do not recommend Purina for our dogs. We explain to the adopters that Purina donates their food, and we recommend better foods.

  • http://www.theholisticchatterbox.com/ Shawna

    I agree with you Bryan. Purina makes a lousy product but gets lots of credit for their “charity”. I appreciate that more dogs can be saved due to the donations but lets call it what it really is – a way to increase their profit margin at the expense of dogs with owners that don’t know any better.

  • http://www.theholisticchatterbox.com/ Shawna

    I agree with you Jellycat. Our rescue is REQUIRED to post Purina propaganda in order to get the free food. And we have to provide pictures to them of how we marketed for them. And, we have to give out more propaganda with every adoption. IF they cared for animals they would donate a better quality product. They care about sales. I don’t find that honorable.

    I foster and personally I wouldn’t feed even my foster dogs Purina. My fosters get a rotation of foods like Orijen, Acana, Earthborn etc with canned and raw toppers. That said, I certainly wouldn’t look down on anyone who had to feed free Purina in order to be able to foster.. Not even a teeny tiny bit..

    I think the higher quality foods don’t give back, more than they do, because they don’t have the same profit margin allowing them to do so.. Nobody is in business to break even. They focus their funds on quality not marketing. The only higher end food that markets effectively, in my opinion, is Blue Buffalo and I wouldn’t consider them as high quality as MANY others.

  • Hound Dog Mom

    I have to agree with you Melissa. Most shelters wouldn’t be able to operate if it weren’t for companies like Purina and Science Diet – I know my shelter wouldn’t.

  • http://www.thegreedypinstripes.com/ BryanV21

    I agree with every part except the bit about them losing money.

    Sure, on the surface it may seem that way, but think about all the people that adopt those dogs and then keep their own dogs on Purina. Then add in all the money from the publicity.

    Frankly, if a company were losing money by doing something they simply wouldn’t do it.

  • http://www.thegreedypinstripes.com/ BryanV21

    I’m not saying that what companies like Purina do isn’t good, whether the intent behind them is nefarious or not. It just sounded like smaller companies such as Fromm weren’t getting the credit they deserve. And coming from a company that is considered “the little guy”, it kind of touched a nerve.

    I apologize if I came off as angry.

  • Courtney

    Agreed, wholeheartedly. I’m not saying I’m not grateful for the companies that can maybe afford to donate $500 worth of food to a rescue. Every little bit helps. But what I was saying is that, good dog food or not, Purina is the sole reason that a lot of rescues haven’t been completely shut down for lack of money.

  • Courtney

    I messed my last numbers up, don’t know what I was thinking…they donate about 300 bags a year which would be $12,000… still a VERY considerable cost.

  • Courtney

    I don’t really care if they do it for the good of the dogs. The point is that they help keep hundreds of dogs alive every year. I did the math. Including adoption fees and private donations, the relatively modest rescue I foster for MAYBE earns about $15,000 a year. Averaging about 40 dogs in and out every year, and maybe $350 of upkeep for each individual dog (assuming the average time they are in rescue to be about 3 months), that’s initial shots, spay/neuter, microchipping, and flea/tick and heartworm preventative. Those being only our BIG costs, that’s $14,000 a year. Then you have to consider the little things, like collars, crates, muzzles for aggressive dogs, the more than occasional dew claw surgery, an eye infection, a dog that requires $50 a month for grain free food… We probably spend about $800 a year on these smaller, unforseen costs. So, on a good year, the rescue has about $200 left over to put away for emergencies, like dogs needing complete facial reconstruction surgery, big puppy mill raids etc. Purina donates about 500 30lb bags of their ProPlan chicken dog food annually. Each one of these lasts one dog about a month. Assuming that these bags of food cost around $40, and are hurting for more by the end of the year, that is $20,000 a year in food… to a MODEST RESCUE that makes a significant amount less than that every year not even factoring in the enormous cost of rescue.

    I don’t care if the food is cheap, I can almost guarantee you that Purina is losing money in this deal, seeing as they do this for a LOT of rescues, many of which are larger.

  • Melissaandcrew

    Bryan-

    Petsmart has sponsors that enable them to do as much as they do. At one point it was SD, and recently I believe Purina. There is a huge difference from your local pet store to the large mega stores. Your turning this conversation into a “versus” situation, and that is not the original tone of the comments. Knowing what people need or want has nothing to do with Purina and SD making it possible for more lives to be saved. While I do not choose to feed these products at this time, a life saved in rescue is a life saved and too many lives would be lost if it were not for these companies. I honestly don’t care WHY they do it, just thankful that they do.

  • Melissaandcrew

    From a private owner perspective, I adore Champion, and recently added Fromm to the mix. As a rescue perspective, I am thrilled with any company that donates. It saves lives. While we are not in the position to have to depend on donated food to feed the rescue, some are-and the survival of the rescues are dependent on it.

    As for Fromm-they just recently had a very short lived program for employees of pet stores that sold their product-they gave each employee a FREE bag of food per month. That most certainly was a marketing tool. Given that it was so short lived, I have to guess that the return on that investment was not what they thought it would be.

  • http://www.thegreedypinstripes.com/ BryanV21

    My small store doesn’t do as much for charity as say PetSmart does, but does that mean people should applaud them and dismiss us?

    I know that’s not what you meant, I’m just trying to explain that the total amount of charity is not the important thing here. In fact, I’m willing to bet that if you went by percentage (charity/profit), then my store would be higher than PetSmart. But we don’t need to have fancy commercials and press releases, because our customers and the rescue groups and such around here know what we do. And our customers know that not only do they get a better product with us, but we know more about what they need and/or want.

  • http://www.thegreedypinstripes.com/ BryanV21

    Well of course companies that have more will give more, especially if that means getting good publicity. And lower quality foods depend on good publicity to thrive, whereas a company that produces a good product doesn’t need to spend so much elsewhere.

    I’m not saying that what Purina does isn’t of any help, but I think you’re giving them too much credit while at the same time giving too little credit to companies such as Fromm and Champion.

  • Melissaandcrew

    Hi Bryan-

    I know that some do, just not to the extent of some of the other “lower rated” products.

  • http://www.thegreedypinstripes.com/ BryanV21

    http://www.jsonline.com/blogs/lifestyle/102630264.html

    They do give back. The difference is they don’t put it out there like others will to garner good publicity. And if they did market their charity the same way, then chances are they’d have to offset that cost by charging more for their food, which would probably cause a bigger backlash than if they kept things quieter like they do.

  • Melissaandcrew

    I’m sure it is a marketing thing-but none the less, it keeps some rescues afloat and able to save lives. Honestly, I am disappointed that more of the “higher quality”foods do not give back to the dog community.

  • JellyCat

    “Donating” food to rescues is nothing but marketing campaign for Purina brand as they know very well that new adoptive “parents” would still feed Purina, or if not they lead people to believe that they care.
    I don’t buy that they do it for the good of dogs. Their food is sooo incredibly cheap to make (the package is on par or more expensive than the content) that it is a lot cheaper to donate for advertising than pay in cash.

  • Courtney

    While I can agree that Purina is not a dog food that I would ever feed to MY dog… Purina has done a lot for rescues, and they donate probably hundreds of thousands of dollars worth of ProPlan dog food to rescues in need every year. Rescues will take whatever they can get and, being a rescue volunteer, I will tell you that I would take Purina ProPlan for my foster dog over Pedigree any day. I’m sure the better dog food companies like Blue Buffalo and Merrick would help out rescues if they had the means to do so, but they don’t. Companes like Purina keep rescues going. Without that year supply food donations from companies like Purina and Pedigree a lot of shelters and rescues would have to close down. If for any other reason, respect Purina for that.

  • Corgi Girl

    My Corgi breeder fed Pro Plan so I continued. Was looking for grain free to get off the plant heavy food. She has eaten Weight Management for a couple years, but did not loose weight. In Nov 2012 I got new bag of food and she got sick for 3 days, put her on rice and chicken ( per vet) and she was fine. Fed Pro Plan again and got sick. Took bag back to Pet Smart and got Select brand ,she did not get sick. But after reading about the change and rating on this food, I’m changing to Wellness which gives it a Star 5 and they also have grain free. I do not like what they have done to this food. My pet come’s first and I should of checked this food out sooner. My daughter got 2 rescue Corgi’s and she put them on grain free ( not sure of brand I think Nutri Source) and her 2 dogs have lost weight and look great that was a 4 star food. But I told her about Wellness and she is changing just like me to a Five star food. My dog is 4 and don’t need problems down the road with Pro Plan— it is history.

  • InkedMarie

    There are “better brands” that are budget friendly: Fromm classic or gold, Hi Tek, Dr. Tims…

  • Alexandra

    Hi Gwen,

    I haven’t seen anything specific to Pro Plan, but a ton for Beneful. They share a lot of the same ingredients.

    These “new” formulas as Dr. Mike mentions are still corn heavy and therefore not the best thing to feed a dog. They need higher protein, from animal sources, not plant based.

  • beaglemom

    Agree 100% about the marketing. Purina, Pedigree, and Iams are really laying on the charm with their recent commercials. I’ve also seen a ton of Purina coupons out lately. Maybe they should put their marketing budgets toward producing a quality product??? I’m certainly done being fooled into believing they actually care about my dogs.

  • http://www.facebook.com/Gwen35976 Gwen Wilson

    Looking for any recent reports of dogs being sick after eating Purina Pro Plan.

  • http://www.thegreedypinstripes.com/ BryanV21

    I don’t know what gave you the idea that this site was run by Purina. But anyway…

    Iams isn’t much better, and is a step down in some formulas. So I wouldn’t be up on a high horse about switching from Purina to that.

  • Pattyvaughn

    This is the Dog Food Advisor, not Purina. Try reading.

  • Pattyvaughn

    Actually it’s all the ingredients up to and including the fat source, or because everything you put in your dog affects its health, it’s all the ingredients.

  • Hound Dog Mom

    I don’t believe they ever left Diamond, they talked about it but it never happened. Only four of their formulas are manufactured by Diamond: Just a Wee Bit, WolfKing, WolfCub and Hund-n-Flocken.

  • http://www.facebook.com/lee.a.wooddell Lee Ann Wooddell

    Not gonna persuade me to buy any Purina Brand!

  • Linda Weiland

    So, you change the LOOK of the packaging. I’m not seeing anything from you stating that you will no longer buy ingredients from China. I’ve used Purina for 30 years, and now I’ve changed to Iams. I can’t even imagine anything you can do to get me (and my dog grooming clients) to go back to Purina.

    The Chinese ROAST DOGS ALIVE because the fear and adrenaline make them TASTE better. Purina should have gotten ahead of this and taken a stand against this.

    You DID NOT, and have lost countless loyal customers.

  • http://www.facebook.com/edie.gutierrez.3 Edie Gutierrez

    Actually it is the first four ingredients and if any is corn, run don’t walk.

  • http://www.facebook.com/edie.gutierrez.3 Edie Gutierrez

    Some people I talk to know about it but cannot afford good food. Sad.

  • http://twitter.com/labmanMi David Duncan

    They haven”t bought them all out there are still lots of good ones. you just have to look a little harder . Also with good food you feed half as much vs junk

  • http://twitter.com/labmanMi David Duncan

    I’m seriously beginning to question pet stores that will even sell this crap. it’s one thing in a grocery store but it’s another in a pet store.

  • Diane

    PS Solid gold is back at the diamond plant… ewww thought that solid gold would have learned something. The company has been around 25+ years and I use to like it ….now I wouldnt touch it. It also takes longer then a month to clean recalls..try years and still Id never trust it again

  • Diane

    Lindaanne so glad someone else is like me and alert to the proctor n gamble change along with these crappy foods in supermarkets and ,cosco, walmart etc. People don’t read ingredients. The first three ingredients are the most important. My dogs are not horses they dont need food made of corn as a first ingredient and its not great for dogs digestive either. Some people are uneducated and some just dont care. Then the people who cant afford the better brands well there are decent foods at cheaper prices they just want the easy way to purchase (supermarket). I have a leonbeger and bernese I have dry on hand for my senior girl who gets fussy, but my leo is on Raw bones and all and has been since his breeder at 3 weeks old. He is 16 months now at 160lbs and looks and acts more healthy then most dogs Ive met. Anyway thanks for being wise and doing your research. Lets try and educate the people who truly love their dogs and cats.
    .

  • Lindaanne

    Thank you for stopping purina.

  • Lindaanne

    Garbage is right. I feel so badly for dogs fed this. I got a pup on purina and her breath smelled like something dead. Put her on solid gold like magic her breath smelled sweet. Purina is a classic case of clever marketing. Bad product and its all in the marketing. People so need to educate themselves. When Innova was sold to Proctor and Gamble. I stopped feeding it. Never ever trust a huge corporation. Profits come way before your dogs health. That’s a fact. It’s a sad reality.

  • Diane

    all purina is garbage just wish more people knew

  • http://www.dfwpugs.com/ sandy

    Liz,
    The grain free formula is listed in the review called Purina Pro Plan Select (Dry). It received 3 stars.

  • Liz

    I see that Pro Plan is marketing a grain-free dog food. Will you be reviewing this soon? I looked, but did not find it on this website. Thank you!

  • http://profile.yahoo.com/ICSHSY3U643OX3N3TK55UIC7XQ Steve

    As a long time, Purina buyer and now a wiser buyer, I can tell you that if Purina bought out all the dog food manufacturers that actually care about our dogs, I’d start making my own food at home for them.