Consumer Reports Calls Walmart’s Ol’ Roy the “Best Deal” — Oh, Really?

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In its August 2011 issue, Consumer Reports has called Walmart’s one-star rated Ol’ Roy Dog Food the “best deal”.

Cover July 2011 Consumer ReportsIn writing this article, Consumer Reports researchers appear to have favored dog foods simply because they were cheap.

Over virtually any other criteria.

No matter the source of the food’s ingredients or the amount of meat contained in its recipe.

To justify their bizarre choice, the writers go on to explain…

“Premium or otherwise, any (dog) food you see on supermarket or pet store shelves that’s labeled ‘complete and balanced’, ‘total nutrition’ or ‘100% nutritious’ should meet the minimum standards for nutrition set by the Association of American Feed Control Officials. That indicates that it’s adequate for the vast majority of healthy pets.”

Consumer Reports and Dog Food
Where ‘Cheap’ Rules

These evaluators apparently believe that protein is protein. Fat is fat. And it doesn’t make any difference from where the ingredients come. So long as they meet the absolute minimum requirements to sustain life.

And that price should be the only factor that defines a good dog food.

Welcome to what best-selling author Michael Pollan refers to as the Age of Nutritionism.

Nutritionism isn’t a science. It’s an ideology. A religion. A mistaken belief that scientists and nutritionists have the ability to engineer a dog food more perfect than Nature.

More perfect than real food.

And of course, cheap, too.

Are You a Nutritional Fundamentalist?

If you’re comfortable with the belief that protein is simply protein, even if it comes from low quality agricultural by-products and slaughterhouse waste.

Or if you believe that all fats are created equal — even if they come from fatty trimmings and low grade vegetable oils.

Or that carb-heavy, factory processed dog food pellets are superior to fresh meat and produce.

Then you might consider yourself a nutritional fundamentalist.

Just like that wise and all-knowing panel of so-called “experts” at Consumer Reports.

Or a Conscientious Canine Caretaker?

Now, if you believe (like I) that there’s something inherently wrong with using cereal mill rejects, floor sweepings, animal by-products, cancer-causing preservatives and restaurant grease to make dog food, then you’ve earned the right to call yourself…

A conscientious canine caretaker.

And you also possess the good sense to reject the findings of this misguided Consumer Reports article. And to continue your search for finding the best dog foods for your pet.

  • FyreSprite

    Thank you ! I will start searching the Victor & Nutrisource as well as a few others I saw mentioned blessings to all

  • urdoggie

    I might add if you have an ankle biter, then it isn’t much difference in price. If however you have a large dog, it can be a very large difference. I’ve never had a dog that wasn’t a large breed, closer to a natural or wild dog. Not only does their food have bone meal, but I have been told by a vet that they need bone meal or marrow for their health. I can’t speak for those little yappy things, they are bred mutations. Maybe they do need blueberries.

  • urdoggie

    I live in an agricultural state, don’t confuse feed animals with carnivorous animals. Yes, if you feed cows to cows or sheep to sheep, you get mad cow disease. One has nothing to do with the other. Conspiracy theorists are plenty, scams are common. Doesn’t make either true.

  • urdoggie

    Bone meal, is the marrow which is very healthy and necessary for dogs. I wouldn’t use any dog food that doesn’t have such.

  • urdoggie

    You won’t see your dog looking for blueberries or pomegranate either, yet this site recommends Blue Bullflow which brags about such ingredients. Its all a scam.

  • urdoggie

    Why let facts get in the way of a good story. Ole Roy is only not on the list because it is sold at Walmart, and not at Chewy.com that sponsors this site. If you need to feel that you are better than other people because you buy some specialty dog food then so be it. It is offensive to suggest that people who don’t are somehow not as good to their dogs. My vet likes what I feed my dog, and she knows plenty about it. Ole Roy even has a high protein formula that is a meat first dog food. Even though it isn’t necessary. I realize anything that is common, or what most people do isn’t good enough for some, but dogs aren’t elitist snobs. More to the fact, buying Ole Roy dog food at Walmart is not in any way mistreatment of a dog. If you have money to throw around, and it makes you feel superior to buy specialty dog food, then good for you. More expensive doesn’t always mean better, especially in an unregulated industry that can make any claims it wishes. Anyone can chose to pay for the hype, but people who don’t are just as good dog owners. I’m thinking about selling magnetic health dog collars, looks like there would be buyers for such a thing. If you don’t buy one, then you must not love your dog. Lol

  • urdoggie

    That is what this one is.

  • urdoggie

    A site funded by a pet food company.

  • Hater & Molly’s Mom

    Hello, You could always try Annamaet Lean. I know someone who used that with great success. I use Annamaet in my rotation. My local pet boutique orders it for me. I also do order online. I love Chewy and Wag.com. I always get my order within 2 days and the customer service is excellent!

  • DogFoodie

    Several excellent foods with higher levels of quality protein that are also lower in fat are Orijen Senior, Wellness Core Reduced Fat, and Go! Senior.

  • Crazy4cats

    Hi- So, are you looking for a low fat or low calorie food? Are you looking for kibble or some other form such as canned or dehydrated? I fed my two Nutrisource senior last month even though they are only three years old. I just wanted to see if the lower fat would be better for their stools. Now, I’m back to using Victor grain free. BTW, Victor has a mature, weight control formula that looks good as well. Are you willing to order online at all? Welcome to DFA :)

  • FyreSprite

    Hi, We are in the process of searching out a new food for our kids. I’ve gone through the list on this site and the top weight control or senior products are not available in our state. We are no longer actively involved the dog rescue/show/breed/health/etc like We used to be because of my health, closed that door forever. So I am out of touch. If you have insight or can point me to sources that are not so convoluted & more straight to the point. I would appreciate it greatly

  • Tamra

    You must be a sales rep for Ole Roy-Ya know something more sinister is at work here with the pet food industry. The big Agri chemical giant- Monsanto has thrown out the “feed the world” (red herring) when in fact that about 40% of corn harvested is used for ethanol ( Which, we now know is not all that great for our engines)& as cheap fillers in pet food. I’ve never seen my dog going out to the corn field to eat his lunch. They have created a market to increase the need for corn and soy planting when this crap causes inflammatory responses & digestive complications for our pets. DO NOT FEED IT!

  • FyreSprite

    That I can completely understand. You made choices that make you feel good, and are right for you and yours. Whereas the commenter ramming their views down our throats over & over doesn’t understand that.

  • Angie Luci Daniels

    I donate to children, families and animals. None of them get less because I only give my dog high rated food. The only one who gets less is me, because frankly I’d rather donate to charity or spoil my rescue than buy more shoes.

  • Angie Luci Daniels

    I feed my dog 4 and 5 star foods. Have since I got her from the pound. Last year I went to a dog rescue Christmas party (had to bring a bag of food as a donation). Imagine my surprise that my organic food was only $2 more than the lower quality? (I wound up buying a 3 star bag for the charity). People aren’t really saving that much and my dog is old, no arthritis, no health issues. She might just be sturdy but I can’t help but assume my attention to detail on her food helps. AND her organic food often has coupons and specials so I’m really not spending more at all.

  • Lacnunga

    BENEFUL KILLS DOGS! Purina, Eukaneba, Hill’s, IAMS.. same ol’ crap!

  • Cyndi

    VERY Well said BCnut!!!

  • theBCnut

    Sell your dog and your car and your computer and your cell phone. Turn off the cable, the A/C, the phone, the power. Move into the woods. Eat nothing but Raman noodles and give all the money you saved to the poor starving people. If you have any luxury items at all, any, you have no right to tell people what they can and can’t spend their extra money on, none. I feed the poor, I sponsor a child, I give to 2 different orphanages in Haiti, and numerous other charities. I use my time to help in several different charitable events throughout the year. And I feed my dogs real food, not trash. I don’t throw away organs and you won’t find anyone here who does. We all know clean organs are good for our dogs, but the diseased garbage that you will find in your dog food was never meant to be fed to anything. If you have a problem with people taking proper care of the animal that they have assumed responsibility for then you need to find something else to spend your time on, not this website. You are not being a better person for coming here and condemning people for actually being responsible for something.

  • aquariangt

    …I don’t think any food that has spray coloring is rated on here any higher than Ol’ Roy. Buy what you want, but you won’t change people’s minds on here

  • Hater & Molly’s Mom

    Educate yourself! You do not have to spend a lot of money to get a high quality dog food. There are plenty of budget friendly foods listed right on here.

  • Hater & Molly’s Mom

    A pretty package and exotic ingredients has nothing to do with it at all. You are the one that is not educated! I read the ingredients on the bag and the reviews. I make my own informed decisions. Wishing you well feeding Ole Roy long term. You are going to need it!

  • aquariangt

    you’re not going to get very far with that agenda on a site dedicated to feeding dogs better. Just a heads up.
    “Suburbanites”…lol.

  • Hater & Molly’s Mom

    Vanity!!! I just have to laugh at that one!

  • FyreSprite

    If vanity was the reason that I buy the brand of Dog food I buy, then I would be bragging about it ! My Dogs would be wearing their gear & I would have it on my FB page, but I don’t. You really have a serious problem, if YOU own ANYTHING that you DO NOT have to have to live, then YOU are GUILTY of same vanity, that is allowing millions of humans to starve, So sell it and live in a box, and give ALL your extra $$ to the starving that are NOT related to you by blood. Then, I will hear your nonsense

  • FyreSprite

    I want to say this: That the dogs (children) in our life are our responsibility, and I for one take that very seriously. We (hubby & I ) don’t have human children after 34 yrs of marriage and though we give to charities to help others, it is NOT at the expense of our dog’s health ! If you have not studied genetics in Canids (wild & domestic) then you are not able to speak for all dog Breeds. We have TINY Poodles, Ol’ Roy would kill them (PERIOD). The pieces are too big, the protein is too low, the fiber is WAY too high, etc. Small dogs can not eat large enough amounts of poor quality food to maintain their blood sugar. I’ll stop there, but there is SO much more. Rambling on and on about the fact that there are millions of children starving has NO bearing on how we care for our animals. You want to place judgement on someone, how about on the people who continue to procreate even though they can’t feed the children they already have ?

  • Bob K

    urdoggie – I feed my dog the stuff I find in garbage cans, I just throw it all in a crock pot and 6 hrs later, dinner time. I visit fast food places where they have at least 6 garbage cans per store and on weekends I check out the chicken shacks garbage to make sure my dog gets some tasty bones my dog loves. To save a buck I also ask the city crews if they have any dead rats I can add to the crock pot for protein. I save the old Roy for my guinea pigs and hamsters. Its all about the ingredients. Total BS.

  • Lacnunga

    True! The “Animal Fat” used in the nastiest dog foods including Ol’ Roy, is in itself a terrible byproduct of rendering ANIMAL FAT (preserved with BHA/BHT), 1 Star – Disgusting, non-descriptive fat from rendering that can be anything rancid or 4-D (Dead, Dying, Diseased or Disabled,). Animals can be in an advanced stage of decomposition after laying around dead in fields or in “kill lots” or loaded with Pentobarbitol (euthanising agent) and it also includes rendered fats from any Roadkill, Euthanised pets and Zoo animals. Also, old restaurant grease is a common ingredient here.

  • Lacnunga

    Corn-based kibble is packed at a 10% moisture level. As soon as the bag is opened/split, and assuming they don’t live at 10,000 feet in the (arid) mountain air of New Mexico, moisture starts to enter the food from the air. This is a big issue because increased moisture means increased mold levels, and mold’s lethal byproducts are Aflatoxins.

  • Lacnunga

    YOU’RE, not “YOUR” .. sheesh! At least learn to write! Come and argue with almost 2,700 of us who learnt about crappy dog food with killer toxins the hard way! YOU show me the evidence that Meat and Bonemeal (a rendering byproduct used to fuel furnaces in Europe or spread on the fields as fertiliser) is a good and healthful protein source! QUOTE- MEAT AND BONE MEAL, 1 Star – Meat and Bonemeal is
    (species) non-descriptive. This can indicate 4-D Animals.. Dead, Dying, Disease, Dying and Disabled. It can legally include tumorous or diseased tissues plus bone meal can not be digested and assimilated for calcium! It is banned for use in animal feedstuffs in most European countries due to its link with Spongiform Encephalopathies (think BSE or “MadCow Disease”). It IS banned in the US as a ruminant feeed (your cows etc) Meat and bone meal is now utilized in Europe as a fossil-fuel replacement, and is commonly used as a fuel in cement kilns, landfilling and in incinerators. It was previously used as a fertiliser until the BSE outbreak when it was banned. In the US it is principally used as a low-cost protein source in dog food and cat food. There is NO testing on Meat and Bonemeal.. it is not required. The euthanisingdrug Pentobarbitol has been found in Meat and Bonemeal. It will also contain insecticides used as parasite control on animals as well as the drugs used to treat sickness that are present in a dead animal. From the EPA themselves: “Meat rendering plants process animal by-product materials for the production of tallow, grease, and high-protein meat and bone meal. Plants that operate in conjunction with animal slaughterhouses or poultry processing plants are called integrated rendering plants. Plants that collect their raw materials from a variety of offsite sources are called independent rendering plants. Independent plants obtain animal by-product materials, including rancid cooking grease, blood, feathers, offal, and entire animal carcasses, from the following sources: butcher shops, supermarkets, restaurants, zoos, fast-food chains, poultry processors, slaughterhouses, farms, ranches, feedlots, and animal shelters.”

    Check out Facebook: Is Beneful Killing or Sickening Your Dogs? 1400 members already :( https://www.facebook.com/groups/Is.BENEFUL.killing.DOGS/

  • http://DogFoodAdvisor.com/ Mike Sagman

    Please read our commenting policy and consider yourself duly warned.

  • urdoggie

    I just love the fact that the best selling and most used dog food on the market is being bashed by contrarians. After all most people must be trying to hurt their dogs. Is that the contention? There always are those who have some kind of mystical knowledge. Any scientific proof? Any clinical studies? No its just a cult like fervor. And does anybody notice who sponsors this site? Very biased to say the least.

  • urdoggie

    That is at most a coincidental anomaly. I’ve fed multiple dogs Ole Roy biscuits for years. Never had any digestive issue with them. Ole Roy is the best selling dog food on the market, therefor contrarians must bash it. Maybe its an alien conspiracy?

  • urdoggie

    The only thing distorted are those who would rather feed dogs than human beings. People are starving in this world. There is nothing wrong with Ole Roy dog food.

  • urdoggie

    Instead of blowing your money on your dog, which is just feeding your own vanity, why not buy Ole Roy dog food and use the money saved to feed hungry people instead. In a world of millions of starving human beings I don’t think throwing money away for a false pretense is a good thing to do. It is immoral to not use the inner parts for pet food, spoiled yuppie Americans won’t eat it. Those parts are in fact better for you than a steak. It is not only proper to feed dogs those parts, but it is better for them. If you really want to buy into the ridiculous advertising that wants you to believe that your dog needs blueberries and pomegranate. It is laughable. Dogs need green tea too, ha ha. A dog is a dog. Yes I talk to mine too, and treat him like a person just like most people do. But do you know what? In reality a dog doesn’t understand you. It doesn’t worry about tomorrow. It doesn’t get tired of eating the same food everyday. It doesn’t worry about what the other dogs are eating, or wearing, or if he is keeping up with the Jones’s. Those are spoiled suburbanites who frankly are just showing off. Your dog isn’t better than anybody else’s dog, regardless of what food you buy him. If you have to be better than everybody else, be so by actually being a better person to other people. Again I ask, why not save money on your dog food, and sponsor a starving child. You and your dog can feel good about it.

  • urdoggie

    Yes a dog is a dog. And people like you are so narcissistic that you care more about your dog than the millions of starving people in the world. Buy Ole Roy dog food, and with the money you saved you can sponsor a child and save a human life.

  • urdoggie

    Gene, read a book someday. Dogs not only eat rotten meat, it tastes good to them. Dogs are scavengers in nature. I might add what you poke fun of is a real problem, millions of human beings do go hungry every day. Millions don’t even have food to survive. Humanizing animals, and then not giving a **** about people is the mark of a narcissist. Dogs are not people. I like dogs. Pets are great. But the fact that dogs get innards in their food is far from a crisis, and in fact it is the healthiest part of an animal. There really is bigger problems in the world.

  • urdoggie

    Your living in a plastic bubble. The food parts the dogs get is actually healthier than what most people eat. Unfortunately most people won’t eat the inner parts and it is very good for you. In a world full of starving people I don’t weep for dogs for having to eat liver and hearts and brains, which is again very good for them. Do you have any scientific evidence that your dog food has any health benefit to any dog? Your not buying a better dog food, your paying for advertising and hype. BTW your dog food has preservatives in it. It wouldn’t make it to market if it didn’t.

  • Gene Carr

    I bet you dont eat basically just to survive and I doubt your kids eat gruel 3 x a day. Dogs might “survive” and garbage food but then they feel and smell like ****.

    [expletive deleted by moderator]

  • Lacnunga

    A domestic dog can SURVIVE in the wild, maybe, scavenging anything that will provide calories, no matter how “empty” or unhealthy those calories are, but the reality is that raw meat and bones with organ meats is what they need for optimal health! NOT rendered byproducts, Genetically Modified, Pesticide-laden Corn and Soy, with just a soupcon of carcinogenic colourings and preservatives!

  • Parama Dintica

    Sometime i make it my self

  • Hater & Molly’s Mom

    If it makes you sick to read the BS on here then why are you even here ? Maybe your dog is “just a dog” to you but my two dogs are family.

  • Hater & Molly’s Mom

    If he doesn’t like his own distorted post who else will, LMAO!

  • DogFoodie

    I can only imagine how you care for your companion animals, let alone how you feed them.

  • urdoggie

    And then bigfoot came down from his spaceship and told you it was due to the dog food, right?

  • Cyndi

    Cute how you like your own posts!

  • urdoggie

    Why do some people need to spend more on their dogs food? Its called vanity. The best marketing tool around.

  • urdoggie

    Amen Bob. Try getting the better than everybody else yuppies to admit that their dogs aren’t natures greatest scavengers. They have convinced themselves that their dogs are actually human children and that is the end to their connection with reality concerning their dogs. You’d probably convince them their dogs need chocolate to be happy too. Its a 20 billion dollar vanity industry. Gourmet dog food.

  • urdoggie

    It makes me sick to read the complete BS on here, probably from people who have an interest in the designer dog food industry. Dogs are scavengers. In the wild they live on animal feces, dead animals, any plant matter they can digest, bugs, grubs and are the most opportunistic feeders that can be. If the bag has the complete nutritional needs of your dog, then your dog is well fed. You can try to humanize your pets all you want to. A dog is a dog. If it has its own physical limitations and sensitivities to any dog food, then it is the dog, not the food. Now granted, the mutated designer dogs, the breeding experiments, the man made freaks, tend to have digestive issues. A normal dog, is a dog, and will be quite healthy and happy with any dog food that has complete nutritional value on the label. If your so concerned with an unnecessarily high amount of protein, then feed your dog cat food. Cats are carnivorous and cat food is higher in protein. Your dog however is not only an omnivore, but is a scavenger as well. A dog can even digest most garbage. Maybe snookems with its rhinestone studded color isn’t as fragile as you want to think.

  • urdoggie

    The editor is right, but has his argument backward. The “better” dog food cult is created by a multi-billion dollar industry. Anybody have any clinic proof? Any actual science behind the hysteria? No, its just marketing. If you believe your pets need to eat pomegranate, then by all means waste your money. Your pet will not live longer or be healthier by buying a more expensive yuppie brand food.

  • urdoggie

    Sad? No most people are just educated enough to know that a prettier package and exotic ingredients are not needed for any dog. In the wild, dogs are scavengers. The live on feces and dead animals most the time, as well as any plant matter that they can digest. What is sad, is that people will let other people starve in this world, while they spend 20 billion dollars on exotic brand dog food to make themselves feel as if their dogs are somehow better than just plain dogs.

  • urdoggie

    How do you grade your dogs food? Dogs are scavengers and are perfectly happy eating roadkill for crying out loud. If a dog food has the required nutrition, the dog food is the least you need to worry about.

  • urdoggie

    Dogs in the wild are scavengers and are more than adequately fed on any dog food that is designed to give them their nutritional needs. In spite of misleading advertising targeting the uneducated consumer, dogs do not need steak and blueberries.

  • urdoggie

    Any change in food can do that. Its worth the time to mix in a new introduced food. If it had maggots in it, then obviously the food had become wet, so it isn’t the food as much as how it is being kept. Ole Roy is as good as anything on the market. The only thing you pay for otherwise is prettier packaging, colored food the animal can’t even see, and advertising.

  • Freda M. Allen

    I bought this food 3 times for my sampson and I feel absolutely awful, we have a huge yard so lots of time we allow him out to use it in the wooded part of our fenced in yard maybe I’d noticed if I’d walked him more. This food gave him diarrhea and caused him to lose weight and become lethargic we thought he was thinning out due to getting taller until he started going almost every morning in his crate and he’d be covered in poo, my teens had thrown out one bag because of maggots we thought it was a fluke last bag had to be thrown away because we shook up the bag and discover maggots in it also. I was horrified that my choice of changing his food was making him sick if I’d done my research I’d have known better this food is by ole roy and if you Google it and look under consumer complaints hundreds of complaints and pet deaths due to this food I feel horrible this could have killed our sampson

  • Charlene Depp

    kibble and bits stains a dog’s teeth

  • Maverick Foster

    see my reply to Sharon….

  • Maverick Foster

    You should be shamed of yourself…. if all you can afford (or care about enough to feed) is ol roy then you have no business owning pets.

  • Betsy Greer

    Oh my…

  • Sharon Belk

    All these people are full of it.. I have 4 Pitts ages 9,10,11, & mama is 12. My mom has a Pitt, a Lab, a Chihuahua, & a Papillon of all different ages and every one of them have eat Ol’ Roy their life and yeah they get little extras here and there. As well as Ol’ Roy treats. And like Ann said they aren’t just ok they are great. Mine just went for their routine check ups and everyone was in “GREAT shape” my vet says. He has cared for them their whole life as well. The one thing that we did talk about was how they all looked just like they did at age 1 except fo the gray hair lol. Yet them high priced dog foods are the one that were poisoning animals a few years back. But you know who wasn’t worried? US! The Ol’ Roy Dogs. The ones who feeds their beloved pet what they know is good for them because we see it, not because this person or that person said so.

  • Amy

    I just found a great site that you can grade your dog food. Its Pure Stock Aussies. Do the nutrition quiz or go to the Quiz Results where he has tabulated many popular dog foods.

  • Ginger Wells

    my dog eats ol roy and is healthy. i have a german shepard. i also by her real meat eggs and give her veggies. she also gets plenty of exercise. i think that all the other food is a waste of money.

  • laura mejia

    I believe Pure Balance is made by ol Roy and I love the ingredients in the canned food. Beef, chicken, beef broth and beef liver as the first ingredients. I add this to a high cost dry food because my great Dane was way too underweight on the more costly brand. Got him that way but now is weight and health is improving with the dreded ol Roy brand added. Its great!

  • Pam c

    Yup I agree with Betsy. If you’re going to have someone watch your dog you need to be prepared for everything. Especially if that someone doesn’t have his own dog.

    Oh well we all have to learn from our mistakes.

  • David G

    Pure balance is cheap, at walmart and 4 stars from dog advisor. No corn.

  • Pattyvaughn

    It does go stale, and the fat starts to go rancid. It oxidizes and increases the need for antioxidants, which may be missing completely in cheap dog food.

  • Pam c

    Yes it is. I know it has increased exposure to oxygen and bacteria…but does kibble go stale as in chewy and loss of flavor?

  • Fer

    Shnawa is a liar liar pants on fire

  • Pattyvaughn

    Sad, isn’t it. There’s a guy that lives down the street from me that goes to all the different feed stores around and buys the broken bags at cost. He has a pack of hunting dogs and he truly doesn’t care what he feeds them, any broken bag will do. Most of them are garbage, after all good food comes in better bags.

  • Fer

    Shawnae does not know anatomy she did not go to the academdemy