He’s laughing at how hard we’re struggling to make sense of his product’s needlessly complicated list of ingredients.
Let’s face it — dog food ingredients lists are woefully inadequate.
Not Sharing Critical Information
The biggest problem with ingredient lists is that they intentionally leave out a crucial piece of information. They fail to include the amount of each ingredient present.
Simply listing an ingredient without showing its corresponding amount conceals critical details… details necessary for you to make an informed choice.
Why does the dog food industry fail to divulge this vital data? Are companies trying to protect their closely guarded formulas?
Or are they simply conspiring to cover up the inferiority of their products?
In this article I’m going to show you how two separate products with perfectly identical ingredient lists… can contain dramatically different amounts of meat-based protein.
A Problem of Unknown Proportions
Now, take a look at these two dog foods.
Notice they contain the same ingredients… and all the ingredients are listed in the exact same order (in keeping with federal law)… from the highest pre-cooking weight… to the lowest.
On a dog food label, both products would look like this…
Ingredients: Lamb, brown rice, barley, white rice, lamb meal
But here are the actual concealed percentages you never see…
OK… now notice the actual (but concealed) amounts. Same ingredients, same order… but different proportions.
Adding the lamb and lamb meal together you get the total meat content for each product. Dog food A contains mostly grain ingredients… with just 29% meat.
Dog Food B includes significantly less grain… with a whopping 50% total meat content.
Now, which product would you rather feed your dog?
A “no-brainer”… don’t you think?
Sure, it’s a no-brainer… because in this example you’ve been given enough information to make an informed decision.
You actually know the amounts of the individual ingredients in the food.
Of course, that’s something you’d never know if you try to read one of today’s cryptic dog food ingredients lists.
And for me… that’s totally unacceptable.
Attention Dog Food Companies… Tell Us What You Know
Trying to figure out how a dog food measures up shouldn’t be so darn difficult to do.
Dog food companies should voluntarily divulge the precise percentage of each major ingredient in every product they make. That would allow consumers to get a pretty good idea of what they were actually buying.
After all, if you’re a corporate executive… and your company makes a quality product you’re proud of… what have you got to hide?
Come on guys… you already know this information. Please share it.