Think you can't be easily fooled?  Well, think again.You see... when shopping for dog food, you just can't trust the stated protein percentage printed right there on the label.No, you really can't.  And here's why...Say you've got a pair of old leather boots... some used motor oil... … [Read more...]

OK.  Say you had a cup of olive oil... and a cup of kitchen grease.  Which would you rather have on your salad?I know.  I know.  Of course, that's a silly question.  And besides, what has that got to do with dog food?Well, unfortunately, more than you'd care to know.You see... every … [Read more...]

Hey, nobody likes an impostor. Am I right?Yet you may have already come face-to-face with this unexpected trickster and not even known it.You see, in the world of dog food, protein truly is the Holy Grail.Dogs crave it for survival. And companies market it for profit.All things … [Read more...]

In case you haven't read one lately, dog food ingredient lists can be downright ghastly.Yet these same disturbing lists still represent the only way to catch a glimpse of what's really inside a product.Since most of my research had so far been focused on meat protein, I recently decided it … [Read more...]

Imagine... by the end of this article you're able to consistently identify a superior dog food... all because you've learned a simple rule that can narrow an extraordinarily long list of ingredients (sometimes containing a hundred items... or more) down to just five.Now, not to be overly … [Read more...]

For a dog food, what could contain more protein than whole meat?Well, surprisingly... in commercial dog food... a high grade meat meal can actually be a better source of digestible protein... than the whole meat from which it was made.Here's why...Meat meal is the dried end-product of a … [Read more...]